Why is it so easy for us talking about our gym program, the diet we are following, the best product against hair loss and be so uncomfortable talking about skincare? We still have the feeling that it is part of women’s world but at the same time we are realizing that the good old soap with cold water is not the best option. Aging process is changing, 50’s can be the new 30’s and we want to catch that train. We want to look good and attractive for the longest we can.
We have a lot to learn from young generations. They don’t associate beauty ritual with taboo and femininity anymore but as the possibility to reach a high level of self-confidence and success, authentic symbol of masculinity.
At a very early stage, they start to adopt a skincare routine against acne or redness and later they use it to prevent and prepare their skin to age slower. They understood the importance of feeling good and looking good just being a better version of themselves.
We know for a long time the power of looking good. The most famous illustration was in 1960, during Nixon Vs Kennedy debate. Nixon was sweating with dark circles around his eyes, he was looking sick and weak when Kennedy was a picture of calm and assurance with his bronzed tan skin. People think Nixon lost that debate because he looked less healthy and confident. It made him look less powerful.
Who wants to look like a grandfather when we can look healthy and powerful much longer? How?
Social media and internet are an endless source of knowledge and we can use it in our favor. We just have to find the constancy to take care of our skin and preserve it. Nothing bad in that plus nothing is more attractive than a man taking care of himself.