"What does a man living in Middle East must do to preserve his skin?"

We know that men living in Middle East are more prone to dry skin due to harsh weather conditions like sun, dust and wind but not only. Desalinated water is also playing an important role. Desalination is the process of converting seawater to drinking or tap water. The desalinated water is typically blended with treated groundwater, pH adjusted and chlorinated but Chlorine  increases skin’s dryness.  The acid formed when chlorine contacts water is a natural irritant to the skin. The more time spent in contact with it, the more irritating it can be. Add to that the fact that chlorinated water opens the pores, hypochlorous acid in essence strips the natural oils from the skin, causing dry, itchy, and irritated skin. This drying effect may even be a contributing factor to premature aging.

Now… consider  Muslims practice Wudu 5 times a day-before each prayer-exposing their skin to chlorine that removes the outer layer. On a religious aspect, Islam promotes a skincare routine to protect the skin from disease and infections but it wasn’t considering those chemical aggressions.

The question is "What does a man living in Middle East must do to preserve his skin?"

The answer is protect, hydrate, hydrate.

A gentle cleanser like THE FOAM will preserve skin’s layer and remove impurities, dust and oil from the skin.

Our powerful ULTRA-MOISTURE will restore skin’s hydration, firming it, as well as replacing nutrients and moisture lost during the process of cleansing .The moisturizer forms a protective barrier over the skin, which helps to prevent dirt from clogging the pores, and guards against the bacteria responsible for outbreaks.

The EYE BOOSTER will hydrate perfectly the delicate thin area around your eyes. It can do miracles against black circles and puffiness. 

Environmental conditions have big impact on our skin in this part of the world. We must take it seriously and integrate a simplest efficient skincare routine to preserve the integrity of our skin. It makes us feel good, that’s a fact but, more important, it is essential to our health.